Hello, Satoshi clubbers Another AMA took place in Satoshi Club and we would like to introduce to you the AMA session with our friends from PR\u00fcF and our guest was Clifford Smyth – CEO and a lead dev at pruf.io. The AMA took place on 14 March. <\/p>\n\n\n\n
The total reward pool was 500$ and has been split into 3 parts.<\/p>\n\n\n\n
In this AMA Recap, we will try to summarise the most interesting points for you.<\/p>\n\n\n\n
Mary | Satoshi Club:<\/strong>\n D. | Satoshi Club:<\/strong>\n Clifford Smyth:<\/strong>\n Good to be here!<\/p>\n\n\n\n Mary | Satoshi Club:<\/strong> How’s going?<\/p>\n\n\n\n Clifford Smyth:<\/strong> Mary | Satoshi Club:<\/strong>\n Clifford Smyth:<\/strong> Mary | Satoshi Club:<\/strong>\n Clifford Smyth:<\/strong>\n I’ve followed blockchain technology\nsince bitcoin was still theoretical – the idea of Merkle tree ledgers is\nactually pretty old, but it was \u201cSatoshi Nakomoto\u201d that brought the incentives\ninto line to make it happen. <\/p>\n\n\n\n Watching that develop changed my\nthinking on distributed systems because it showed that the alignment of\nincentives is the key to making it work. <\/p>\n\n\n\n Since then, I have incorporated that\ninsight into much of my work, and it is a fundamental basis for everything we\nengineer at PR\u00fcF.<\/p>\n\n\n\n At its core, PR\u00fcF is a privacy-first provenance platform that provides instant verification of ownership, authenticity, and item provenance.<\/p>\n\n\n\n PR\u00fcF is designed to manage both digital and physical assets as NFTs, and we offer manufacturers, artisans, and NFT content creators turnkey white-box solutions for tokenizing their goods without writing any contract code.<\/p>\n\n\n\n Since PR\u00fcF is a platform, not a product, we allow NFT creators, brands, and businesses to create secure, authenticatable, branded NFTs to represent and manage both digital and physical artifacts.<\/p>\n\n\n\n In addition to basic tokenization, PR\u00fcF delivers a lot of core functionality to objects tokenized in the PR\u00fcF ecosystem. PR\u00fcF enabled NFTs are manageable with customizable business logic and have built-in monetization functions for creators to utilize. PR\u00fcF enabled NFT assets come with built-in functionality for secure sales contracts, escrows, and even secured loans.<\/p>\n\n\n\n Mary | Satoshi Club:<\/strong>\n Clifford Smyth:<\/strong> Mary | Satoshi Club:<\/strong>\n Sure, you’re right!<\/p>\n\n\n\n Your platform focuses mostly on businesses now?<\/p>\n\n\n\n Clifford Smyth:<\/strong> Our platform is designed to be accessible to users at any scale. Individuals, artisans, manufacturers \u2026. just about anyone that wants to create tokenized assets, digital or physical.<\/p>\n\n\n\n Mary | Satoshi Club:<\/strong> How much time has passed from the idea of PR\u00fcF to its implementation?😀<\/p>\n\n\n\n Clifford Smyth:<\/strong> Mary | Satoshi Club:<\/strong> Clifford Smyth:<\/strong> I can give a quick rundown of what we provide in different applications\u2026.<\/p>\n\n\n\n Mary | Satoshi Club:<\/strong> Give it, please 🚀<\/p>\n\n\n\n Clifford Smyth:<\/strong>\n Once products reach the\ncustomer-facing space, we enable buyers to verify product authenticity, to\nguard against imitations and counterfeits.<\/p>\n\n\n\n Users of PR\u00fcF enabled items can then\ntake advantage of the private-provenance feature, enabling them to establish\ntheir ownership with a digital title on the blockchain. Peer to peer or private\nsellers can prove ownership before the sale, increasing value and security for\nall involved parties. <\/p>\n\n\n\n Lost or stolen items can be marked\nas such, so that a stolen item scanned with a cellphone (no app required) will\nappear as stolen, making theft a less profitable option. <\/p>\n\n\n\n PR\u00fcF accomplishes all of these goals\nwhile not storing any personally identifiable information making PR\u00fcF a truly\nprivacy-first platform.<\/p>\n\n\n\n Mary | Satoshi Club:<\/strong>\n Clifford Smyth:<\/strong>\n PR\u00fcF provides a no-code solution for content creators and NFT teams to launch (https:\/\/pruf.io\/devs.html<\/a>) their tokens within their own curated blockchain space with our turnkey asset creation and management platform. <\/p>\n\n\n\n We address critical issues in the\nNFT space by providing simple, authoritative authentication to protect against\nfake or facsimile NFTs. We provide integral differentiation of token issuing\nauthority, enabling authenticated token issuers to design their own customer\nexperience and branded namespace. <\/p>\n\n\n\n We protect image-sensitive brands\nfrom the wild west of unverified issuers and offer their customers the\nassurance and security with comes with community curated assets.<\/p>\n\n\n\n So that’s a window into our primary use cases.<\/p>\n\n\n\n PR\u00fcF helps companies to eliminate counterfeit products, which is a problem that costs trillions in lost revenue, over 3% of global trade; the anti-counterfeiting industry is expected to reach nearly 200 billion dollars by 2026. <\/p>\n\n\n\n PR\u00fcF is well-positioned to be a\nmajor disruptive player in this fast-growing market, and that\u2019s just one of the\nmany verticals that we will bring into the blockchain space with PR\u00fcF.<\/p>\n\n\n\n Mary | Satoshi Club:<\/strong> Clifford Smyth:<\/strong>\n Mary | Satoshi Club:<\/strong>\n Q1 from Telegram user @Gbasdfg Clifford Smyth:<\/strong> D. | Satoshi Club:<\/strong> Clifford Smyth:<\/strong> D. | Satoshi Club:<\/strong> Mary | Satoshi Club:<\/strong> Clifford Smyth:<\/strong>\n Testing is coming along great in the new contracts<\/p>\n\n\n\n Mary | Satoshi Club:<\/strong>\n Clifford Smyth:<\/strong> We are targeting May-June for listing our IDO, and will be rolling out additional key features including staking on ACNodes by that time.<\/p>\n\n\n\n You’ll want your metamask set up for Kovan testnet!<\/p>\n\n\n\n Mary | Satoshi Club:<\/strong> I know, i think i even still have some test eth there😀<\/p>\n\n\n\n Clifford Smyth:<\/strong> Mary | Satoshi Club:<\/strong> Clifford Smyth:<\/strong> So, eventually, it will disappear.<\/p>\n\n\n\n Mary | Satoshi Club:<\/strong> I feel that mine also<\/p>\n\n\n\n And it scares me<\/p>\n\n\n\n Hope this problem will be in the past with PR\u00fcF’s help<\/p>\n\n\n\n Clifford Smyth:<\/strong> If its a blockchain title to an asset, you dont want the digital copy of the survey or certification to just disappear one day. <\/p>\n\n\n\n If its digital art, you dont want it\nbecoming just another broken internet link.<\/p>\n\n\n\n D. | Satoshi Club:<\/strong> Mary | Satoshi Club:<\/strong>\n Clifford Smyth:<\/strong> Mary | Satoshi Club:<\/strong> Thank you for your great explanations, Clifford! Ready to proceed?<\/p>\n\n\n\n Clifford Smyth:<\/strong>\n Q2 from Telegram user @Highpee Clifford Smyth:<\/strong>\n There are some superficial\nsimilarities to VEchain, so we get this question quite a bit.<\/p>\n\n\n\n First, because the PR\u00fcF platform is designed to accommodate most business cases, it can be used for supply chain and materials management, in a very similar way to VEchain.<\/p>\n\n\n\n But the similarity ends at that point.<\/p>\n\n\n\n First, pruf is privacy-focused , instead of transparency-focused.<\/p>\n\n\n\n VeChain is primarily a supply chain solution, with its own blockchain, and for that, its RFID tag functionality is a pretty good fit. VEChain allows business users to publicly verify the history of materials and goods as they move through the supply chain.<\/p>\n\n\n\n VEChain relies upon these materials\nand products running through official channels where they will be checked,\nwhich is a good fit for many industrial applications, and ultimately can\nprotect consumers in many important cases<\/p>\n\n\n\n PR\u00fcF on the other hand, is a privacy\nfocused asset tokenization and management platform. Provenance is just a part\nof a much bigger picture.<\/p>\n\n\n\n PR\u00fcF-Verified and\nPR\u00fcF-Private-Provenance are customer-focused solutions designed to assure\nauthenticity and secure private ownership and commerce after the sale. <\/p>\n\n\n\n This is a key differentiating\nfactor, because PR\u00fcF is designed to have strong utility for end users.<\/p>\n\n\n\n PR\u00fcF continues to offer value to\nusers through verifiable-but-private asset management and protection throughout\nthe product lifecycle, and alerts consumers to potentially counterfeit products\nbefore purchase.<\/p>\n\n\n\n In addition to supply chain tracking, we use a crowdsourced method for point of sale counterfeit detection.<\/p>\n\n\n\n As an open source ecosystem, PR\u00fcF is extensible by the community by adding ACNodes and custom business logic, so it is possible that the most important uses of PR\u00fcF haven\u2019t even been developed yet.<\/p>\n\n\n\n Here’s a link to my full article on the subject: \u2026.And thats just for the physical asset side 🙂<\/p>\n\n\n\n Mary | Satoshi Club:<\/strong> Can you explain for our members why does private asset management is important for users?<\/p>\n\n\n\n Clifford Smyth:<\/strong>\n PR\u00fcF was developed after finding a need to be able to prove ownership of things without giving up the privacy and control of your assets. Conventional solutions either rely on cumbersome bureaucracy or data-harvesting dot-com entities. We wanted a way for people to be able to prove the provenance and ownership of their possessions without being at the mercy of third parties that often have incentives that conflict with the property holder.<\/p>\n\n\n\n Mary | Satoshi Club:<\/strong> Clifford Smyth:<\/strong>\n For retail items, or items that pass\nthrough a reseller, we enable buyers to verify product authenticity, to guard\nagainst imitations and counterfeits.<\/p>\n\n\n\n Users of PR\u00fcF enabled items can then\ntake advantage of the private- provenance feature, enabling them to establish\ntheir ownership with a digital title on the blockchain. <\/p>\n\n\n\n Peer to peer or private sellers can\nprove ownership before the sale, increasing value and security for all involved\nparties.<\/p>\n\n\n\n Lost or stolen items can be marked\nas such, so that a stolen item scanned with a cellphone (no app required) will\nappear as stolen, making theft a less profitable option.<\/p>\n\n\n\n PR\u00fcF even incentives reuse, by\nallowing discarded items to pay their prior owners a small bonus if someone\nregisters them. Trashing still-usable things now makes less sense.<\/p>\n\n\n\n Pruf also enables things like\nescrows, layaways, secured loans backed by physical assets\u2026.just about any\nbusiness logic you might want to create.<\/p>\n\n\n\n A little bit about privacy: Because i think it is really important for this!<\/p>\n\n\n\n Mary | Satoshi Club:<\/strong> Sure!<\/p>\n\n\n\n Clifford Smyth:<\/strong>\n This is important because, by\ndesign, the blockchain is a living public document. <\/p>\n\n\n\n Anything stored on the blockchain is\ninherently public. PR\u00fcF uses user data to create digital \u201cshadows\u201d of the information\nit is given, and the original information is discarded. Like a shadow, the data\ncannot be used to recreate the original scene, but it is a unique imprint that\ncan be used to verify that a scene matches the shadow or does not.<\/p>\n\n\n\n By not storing your information,\nPR\u00fcF data becomes immune to breaches, hackers, or other methods of coercion –\nthe data is simply not there to take.<\/p>\n\n\n\n Privacy and security are almost\nalways a tradeoff with functionality. PR\u00fcF meets this challenge in two ways:<\/p>\n\n\n\n PR\u00fcF allows a specific user (and\nonly that user) to prove that they are the owner or authorized party to a\nsingle specific asset. This limitation is a privacy feature in our case because\nit prevents \u201clooking up\u201d users’ listings on the blockchain.<\/p>\n\n\n\n While privacy is important,\nsometimes we wish to make things public. PR\u00fcF allows for this as well, by\nlinking assets to publicly readable (or encrypted) information accessible\nonline. This way, users can publish what they want to make public while\nretaining control of their privacy.<\/p>\n\n\n\n Here is an easy to read short-story written to represent a fully functional PR\u00fcF enabled future.<\/p>\n\n\n\n https:\/\/pruf.io\/assets\/files\/An%20afternoon%20with%20pruf.pdf<\/a><\/p>\n\n\n\n
\nHello Satoshi Club! We are happy to announce our AMA session with PR\u00fcF! Welcome\nto Satoshi Club😀<\/p>\n\n\n\n
\n@exosequitur welcome to Satoshi Club! good to have you here! 👋<\/p>\n\n\n\n
\nHello, Satoshi club community!<\/p>\n\n\n\n
Hello, Clifford! Happy to see you here!<\/p>\n\n\n\n
Things are great, working hard on the project, and lots of exciting progress. I’m really excited to be able to share some of the cool stuff we’ve been working on!<\/p>\n\n\n\n
\nFantastic! Let’s start 🚀<\/p>\n\n\n\n
Sounds good!<\/p>\n\n\n\n
\nCould you please introduce yourself and tell us more about PR\u00fcF😀<\/p>\n\n\n\n
\nMy name is Clifford Smyth:<\/strong> and I am\nCEO and a lead dev at pruf.io. I’ve been building software for most of my life,\nand my work at PR\u00fcF is what I\u2019m here to talk about today, obviously!<\/p>\n\n\n\n
\nThat’s interesting! We definitely need ownership verification! 👏<\/p>\n\n\n\n
I think that’s one of the key uses for blockchain tech, really.<\/p>\n\n\n\n
\nSo, you won’t have your own PR\u00fcF NFTs?😉<\/p>\n\n\n\n
Well, NFT’s created using PR\u00fcF are all “PR\u00fcF NFTs”, but because we’ve designed PR\u00fcF as a solution for creators, companies, and brands, they can be branded by the user while still operating in the system. It’s really a matter of segregating the interface that is presented to the user, to enable brands to present their offerings in their own context.<\/p>\n\n\n\n
Got it, it’s definitely different than simply nice pictures! This is the use case that is the most important for the industry.<\/p>\n\n\n\n
We anticipate that individuals or small issuers will probably use the default interface and that companies will own nodes that direct users to their branded portals.<\/p>\n\n\n\n
Yes, it’s good scenario 👍<\/p>\n\n\n\n
We’ve been working on PR\u00fcF platform for about a year. Our main focus has been on making secure, private ownership of physical or digital items on the blockchain, and expanding the utility of tokenized assets so that they continue to provide value throughout product lifecycles. Of course, digital assets like art NFTs also fit perfectly in this framework – but we are far more than an NFT art platform.<\/p>\n\n\n\n
Sure, i see that you have much more use cases!<\/p>\n\n\n\n
\nFor physical goods:
\nIn the inventory management and provenance space, we enable manufacturers to\ntokenize supply chain resources, establishing provenance at each step of\nmanufacture, assembly, and distribution. <\/p>\n\n\n\n
\nFantastic! You will provide a lot of services!<\/p>\n\n\n\n
\nIn the NFT digital artifact space<\/p>\n\n\n\n
Super! Great intro, Clifford! I could ask more questions, but I know, that we have some questions related to all these things from our users😀<\/p>\n\n\n\n
\nOK, great!<\/p>\n\n\n\n
\nLet’s go 👍<\/p>\n\n\n\n
<\/em> As I know PR\u00fcF is relatively new, you\u2019re just getting started. Can you tell us about the progress you have made so far? What has been the most important update of the moment and what are you currently focused on?<\/strong><\/p>\n\n\n\n
Great question! give me a minute, there’s a lot!<\/p>\n\n\n\n
Sure! take your time👌<\/p>\n\n\n\n
As i mentioned earlier we’ve been working for about a year \u2026 we’ve got our MVP contracts audited and operational on the kovan testnet. We have the MVP DAPP up at app.pruf.io<\/p>\n\n\n\n
Lots of work been done 👍<\/p>\n\n\n\n
How’s your testing is going?<\/p>\n\n\n\n
\nRight now we are focused on rolling out additional features in the interface to\nmake onboarding content and companies a turnkey experience<\/p>\n\n\n\n
\nSuper! I think everyone should try your MVP dApp now👍<\/p>\n\n\n\n
We’re working on a problem in the NFT Space that surprisingly few people are talking about \u2026\u2026.. Data persistence.<\/p>\n\n\n\n
How this data persistence problem can influence on ordinary users, can you explain, please<\/p>\n\n\n\n
If you are testing the app, feel free to ask questions in the telegram chat at t.me\/pruftalk<\/a> and a community manager can get you pointed in the right direction!<\/p>\n\n\n\n
Satoshiclubbers 🚀 join and participate in testing 😉<\/p>\n\n\n\n
A lot of NFT content is actually stored “in the cloud” or as I like to say, on someone elses computer. Its not on chain.<\/p>\n\n\n\n
Ahaha, you’re right😂<\/p>\n\n\n\n
Most solutions use a data warehouse or IPFS. Both require that someone continue to ensure that the content is available. We are working with ARweave to create persistent data for PR\u00fcF NFTs. We feel that this is really critical, because otherwise, what do you really get with an NFT? <\/p>\n\n\n\n
That’s true<\/p>\n\n\n\n
\nVery true!<\/p>\n\n\n\n
Don’t get me wrong, IPFS is a great solution if you don’t need absolute permanence\u2026.but it still requires someone to keep a server spinning. It’s not a blockchain.<\/p>\n\n\n\n
I think i understand what you’re talking about, me and @Cool_as_Ice were talking about similar things lately!<\/p>\n\n\n\n
\nReady!<\/p>\n\n\n\n
<\/em> You have described PR\u00fcF as the privacy-first provenance platform that provides instant verification of ownership and authenticity. However, the services you offer is similar to VeChain which allow business users to verify ownership and authenticity of materials and goods as they move through the supply chain. Why do you think you are the first and what set you apart in this regard? What fresh Innovations will you be using to provide verifiable and efficient private asset management which validates a product lifecycle and can warn users of potentially counterfeit products before purchase?<\/strong><\/p>\n\n\n\n
\nGreat question !<\/p>\n\n\n\n
https:\/\/prufio.medium.com\/pr%C3%BCf-and-vechain-can-both-be-used-to-monitor-supply-chain-logistics-but-the-similarity-ends-there-31a91b8f16d1<\/a><\/p>\n\n\n\n
Ohhhh👍😂<\/p>\n\n\n\n
\nOne interesting case would be that, for instance, a major online auction house\ncould tokenize all items flowing through its system with PR\u00fcF, adding value for\nasset protection and management for users, while bringing customers back to the\nplatform each time they interact with the item – even if they were selling it\nprivately in person. Because pruf allows owners to prove that an item is\nlegitamately theirs, it makes private commerce more secure.<\/p>\n\n\n\n
How this system will work, can you give detailed example?<\/p>\n\n\n\n
\nOk, sure!<\/p>\n\n\n\n
Really impressive!👍<\/p>\n\n\n\n
\nThe PR\u00fcF protocol does not store personally identifiable information on the\nblockchain. <\/p>\n\n\n\n